"The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi)" i "Etihad Airways" biće sponzori Evrolige naredne četiri godine. Ova saradnja je novo poglavlje za evropsku košarku.

Sporazum dve strane je dokas da Abu Dabi raste u svetu sporta i sponzorstvo bi trebalo da poveže još 90.000.000 ljudi sa košarkom u Evropi, odnosno sa Evroligom. "DCT Abu Dhabi" i "Etihad Airways" imaju titulu glavnih sponzora Evrolige i posebno Fajnal fora.

Ideja je da će ove kompanije biti promovisane tokom utakmica, kao i da će njihove logotipe ekipe nositi na dresovima, biće snimane i reklame...

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Povodom ovog sponzorstva oglasio se Paulius Motijeunas, direktor Evrolige.
"Sa zadovoljstvom objavljujemo ova partnerstva koja oslikavaju našu ambiciju da razvijamo košarku i podstičemo značajne globalne veze kroz sport. Sa 'DCT Abu Dhabi' i 'Etihad Airways' kao našim partnerima, radujemo se stvaranju nezaboravnih iskustava za naše navijače, uz dodatno jačanje međunarodnog prisustva lige."

Ovako nešto je moglo i da se očekuje, budući da će u predstojećoj sezoni u Evroligi igrati Dubai, kao i da se od ove sezone promenio format takmičenja, odnosno da u eliti igra 20 timova, a ne 18 koliko je bilo dosad, sezona će doživeti svoj vrhunac u Atini od 22. do 24. maja kada je na programu Fajnal for.

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